Purpose

Despite growing public awareness of coaching there still exists confusion as to its true nature and value. Critical scholarship is essential to reduce confusion, inform debate and search for clarity, so coaching can evolve optimally.

In contrast to many coaching journals that are committed to publishing empirical studies only, we believe empirical methods often limit fresh and creative thinking. Consequently this journal embraces alternative research methods, including conceptual and philosophical methods, qualitative methods more broadly construed, and case studies. We also welcome  literature reviews and book reviews. Our goal is to share new ideas and perspectives about coaching that challenge pre-existing assumptions about coaching, and how coaching research, teaching and practice can best evolve.

As such, we seek well-written, informed articles that draw on a wide range of sources (not just coaching literature) that offer original, rigorous and compelling thinking as to what coaching was, is and can be, and how it can best impact individuals, teams, organizations, and society more generally on an ongoing basis.